Taha Ashfaq

Leading Design Across Product and Brand.

I lead design across product and brand. My work goes beyond execution. I focus on defining direction, aligning teams, and building design foundations that support long-term growth. From Deep Product experience to visual identity, every layer is treated as part of a single, cohesive system.

I care about clarity, consistency, and impact, designing not just how things look, but how they work, evolve, and deliver value over time.

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About me

Here are my unfiltered thoughts about design.

Recent Case Studies

Contact me to know more...explore my latest case studies.

CROUX auditProduct design

Komfortkissen | powered by Adasight

Building a CRO and UX experimentation program from scratch for a premium Shopify sleep brand, delivering a 7.5% revenue uplift in 3 months.

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BrandingUX/UIWebdesign

Tnorx | Brand Identity & Website

Built a complete visual identity and website experience for a Canadian software startup, creating a modern, trustworthy brand system across every touchpoint.

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Experience

Designing seamless product experiences and compelling brand systems that turn attention into trust, engagement into retention, and users into loyal customers.

User Experience/CRO Specialist
At Adasight
AUG 2025 - PRESENT
At Adsight, I specialize in UX and conversion optimization, conducting product audits and leading growth-focused redesigns that improved e-commerce conversion rates by 3–5%+ through experimentation and iterative optimization.
User Experience Specialist
At Ingenio
JAN 2026 - PRESENT
At a Canadian-based B2B product startup, I worked as a UX/UI Design Strategist, leading UX audits, designing scalable end-to-end product features, and evolving the design system to improve usability, consistency, and long-term product maintainability.
Head of Design
At Google Developer Club
MAR 2026 - PRESENT
Leading design at GDGOC CUI across product, UX/UI, and branding while organizing workshops and collaborating with industry communities to drive impactful design initiatives.
Product Designer
At DZS Solutions
MAY 2025 - AUG 2025
Designed a ride-booking platform with dedicated driver and customer experiences, optimizing booking flows, real-time ride tracking, and driver earnings visibility.
Freelance
Recent (Selected work)
JAN 2024 - PRESENT
I've worked with clients, companies, and fellow freelancers to deliver end-to-end design solutions from product design and functional user experiences to complete visual brand identities.

Testimonials

Somehow convinced the best people in the industry to say nice things about me.

Samawia Moin| ex-Tkcel

Engineering Team Lead at Ingenio Solutions

Samawias linkedin

“Taha Ashfaq combines strong technical expertise with exceptional design thinking. His contributions not only delivered high-quality results but also elevated the product's and team's design maturity.”

Stack

I use tools. Some I love. Some I tolerate😅. All I make work.